From Myth to Method: Reframing Revenue Operations Through Design
From Myth to Method: Reframing Revenue Operations Through Design
Client
Haris & Zhenya
Haris & Zhenya
Services
Strategic positioning, a defining concept, visual identity, design system & website
Identity rebrand,
Concept Development,
Storytelling,
Design System & Website
The client helps B2B companies fix fragmented go-to-market execution across sales, marketing, and customer success. Built by operators who've scaled revenue from €10M to €2B at Tesla, Chargebee, and Moss. The firm had real operational depth but the brand didn't reflect that. Studio Lenz rebuilt the brand around a single idea: the pendulum metaphor - the concept that would go on to define everything from the logo to the founders' own book.
Our client helps B2B companies fix fragmented go-to-market execution across sales, marketing, and customer success. Built by operators who've scaled revenue from €10M to €2B at Tesla, Chargebee, and Moss. The firm had real operational depth but the brand didn't reflect that. Studio Lenz created the pendulum analogy that became the defining concept for the entire brand and founders book.
"Sometimes, it takes an outsider to come up with a brilliant solution. For me thats our designer. He created the book cover and came up with the pendulum metaphor to illustrate the power of RevOps"
Haris Odobasic (Founder & Author of the RevOps Pendulum)
Haris Odobasic (Founder & Author)
Industry
RevOps & Go-To-Market consulting
Year
2024-2025
The client helps B2B companies fix fragmented go-to-market execution across sales, marketing, and customer success. Built by operators who've scaled revenue from €10M to €2B at Tesla, Chargebee, and Moss. The firm had real operational depth but the brand didn't reflect that. Studio Lenz rebuilt the brand around a single idea: the pendulum metaphor - the concept that would go on to define everything from the logo to the founders' own book.
Branding, Websites, and Digital Design for Founders
Based in Lisbon. Operating Globally.
Branding, Websites, and Digital Design for Founders
Based in Lisbon. Operating Globally.
Branding, Websites, and Digital Design for Founders
Based in Lisbon. Operating Globally.
Branding, Websites, and Digital Design for Founders
Based in Lisbon.
Operating Globally.